Desiree Gruber: Under the Radar, On Top of Her Game
The serene Desiree Gruber is the CEO of the advertising, generation and administration organization Full Picture; runs the scarf mark Theodora and Callum; is the eight-time Emmy-named maker and official maker of “Venture Runway,” and considers Victoria’s Secret a customer since the main mold appear in 1995.
This story initially showed up in the February 6, 2013 issue of WWD. Subscribe Today.
Gruber established Modelinia.com in 2009, a substance stage committed to everything displaying, and the site had more than 3 million visits and 12 million site hits a year ago. She additionally organizes the authorizing and oversees bargains for Heidi Klum’s lines for New Balance, Babies ‘R’ Us, QVC and Coty scents, and additionally her p.r. also, advanced activities.
“I breath life into tasks and thoughts. I’m so keen on everything that is going on. I inhabit the intersection of form, innovation, music, friendliness, amusement and TV. When I say TV, I think substance and those things apply to mold,” Gruber says. “My unique preparing in p.r. is a staggering graduate degree in making brands since that is the thing that recounting stories is about.”
Klum, a long-term companion of Gruber’s, said that when Gruber first disclosed to her what p.r. was, it didn’t bode well. “We would hang out, and I asked her, ‘What is this “marketing specialist work” — and would you be able to do any publicizing around me?'”
Gruber revealed to Klum that when she had accomplished something of “significance” she would begin speaking to her, and when Klum started displaying for Victoria’s Secret in the late Nineties, Gruber worked her enchantment marketing specialist powers.
“Around then, it was somewhat of a major ordeal to be one of the new Angels on the grounds that everybody was set up. There was Stephanie Seymour, Tyra Banks and Helena Christensen, and I was the new child on the piece,” Klum said. “Desiree said that is an energizing story, called the daily papers and informed individuals concerning me — and when they went to the show, they were intrigued on the grounds that she made a buzz about me being another model.”
Gruber and Klum at that point went ahead to make “Task Runway” with Harvey Weinstein in 2004 — which wrapped up shooting in tenth and eleventh seasons this mid year. The eleventh season, including Zac Posen, debuted on Jan. 24.
Expounding on her TV ventures, Gruber steers the discussion an online way, taking note of that Full Picture works intimately with Brian Bedol of Bedrocket Media Ventures on Look TV, one of YouTube’s exceptional substance channels committed to design and excellence. As per industry sources, the organization and Bedrocket’s association gotten $5 million in subsidizing from YouTube to build up the stage, which will see its one-year commemoration in April.